From RFQ to quotation — sales and procurement on one CRM spine
Tamooh built Sebchem’s petrochemical commercial engine: Zoho CRM tailored for sales and vendor procurement, intelligent quotation widgets, supplier RFQ automation, and a real-time customer/vendor portal.
At a glance
Fully customized Zoho CRM for Sebchem’s customer sales journey and vendor procurement journey, plus custom quotation & SRFQ widgets and a two-way synced customer/vendor web app at sandbox.sebchem.com.
2
Custom CRM widgets
SRFQ → CRFQ
Procurement → Sales
2-way
CRM ↔ web sync
CSV + portal
Vendor pricing
The challenge
What had to be true
Sebchem Middle East FZE (HQ Jebel Ali, Dubai) needed Zoho CRM fully customized around two interlocking journeys — customers buying chemicals and packaging, and vendors supplying product pricing — without spreadsheet chaos.
- 1
Onboard a complete customer sales journey and vendor production/procurement journey inside Zoho CRM.
- 2
Generate customer quotations from a large shared vendor products database — not one-off price lists.
- 3
When pricing is missing, request prices from the right vendors automatically (not manual email hunts).
- 4
Give vendors a secure way to submit individual or bulk (CSV) pricing that lands in CRM under vendor-linked products.
- 5
Notify procurement when all vendor prices are in, then hand an approved path to sales for customer quotes, confirmation, payment, and delivery.
- 6
Connect a public website/web app so customers and vendors see live CRM progress — not stale exports.
The solution
How we layered the product
Tamooh delivered a deeply customized Zoho CRM, two purpose-built CRM widgets, and an integrated cloud web app with real-time two-way CRM sync for customers and vendors.
Customized Zoho CRM
Modules, layouts, and workflows for customer leads, CRFQs, orders, vendor portfolios, SRFQs, approvals, and vendor-linked product pricing.
Quotation & SRFQ widgets
Build customer quotations from the shared products database; when prices are missing, auto-detect related vendors, generate SRFQs, and email each vendor a portal link.
Customer & vendor cloud app
sandbox.sebchem.com — customers submit leads/CRFQs and track progress; vendors submit pricing (line or CSV), manage portfolios, and see accept/reject outcomes.
Spotlight
SRFQ → CRFQ commercial loop
Procurement and sales stay in one controlled sequence: vendor pricing in, SRFQ completed, procurement approval, CRFQ to sales, auto-generated customer quotation, then confirmation-triggered next steps for payment and delivery.
Context
Missing product price
System
Quotation widget
Experience
Detect vendors → create SRFQ → email portal link
Context
Vendor response
System
Vendor portal + CSV
Experience
Line or bulk pricing stored in vendor-linked products
Context
All prices received
System
SRFQ completion
Experience
Notify procurement → approve → CRFQ to sales
Context
Customer ready
System
Auto quotation + email
Experience
Detailed quote out; confirmation alerts sales for payment & delivery
Capability map
What we shipped
- Fully customized Zoho CRM for sales & procurement
- Customer quotation widget from shared vendor catalog
- Price-gap detection & multi-vendor SRFQ generation
- Vendor email with secure portal pricing link
- Individual product pricing submission
- Bulk pricing via CSV upload
- Vendor-linked products module in CRM
- SRFQ completion notifications to procurement
- SRFQ approval → related CRFQ for sales
- Auto-generated detailed customer quotations
- Customer confirmation → sales payment & delivery alerts
- Two-way real-time CRM ↔ web app sync
- Customer login: leads, CRFQs, orders, live status
- Vendor login: pricing, product portfolio, request outcomes
Results & impact
What changed for the business
- One CRM spine for both customer sales and vendor procurement journeys.
- Quotations built from a living vendor product database instead of disconnected sheets.
- Automated multi-vendor price collection when catalog pricing is incomplete.
- Procurement visibility when all SRFQ responses land — then a clean handoff to sales.
- Customers and vendors operate in a portal that stays in sync with Zoho CRM in real time.
- Faster path from inquiry → priced quote → confirmation → payment & delivery coordination.
Technology stack
Built with
Principles
What kept it stable
- CRM is the system of record for commercial state
- Widgets encode complex quoting rules — not tribal knowledge
- Vendors price in a portal; CRM stores the truth
- Procurement approves before sales quotes the customer
- Two-way sync — portals never drift from Zoho
- Email carries actions (links), not spreadsheets as the process
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Build a similar RFQ & quotation platform
Tell us about locations, systems of record, and payment constraints — we’ll map a delivery plan.
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