From RFQ to quotation — sales and procurement on one CRM spine
Tamooh built Sebchem’s petrochemical commercial engine: Zoho CRM tailored for sales and vendor procurement, intelligent quotation widgets, supplier RFQ automation, and a real-time customer/vendor portal.
At a glance
Fully customized Zoho CRM for Sebchem’s customer sales journey and vendor procurement journey, plus custom quotation & SRFQ widgets and a two-way synced customer/vendor web app at sandbox.sebchem.com.
2
Custom CRM widgets
SRFQ → CRFQ
Procurement → Sales
2-way
CRM ↔ web sync
CSV + portal
Vendor pricing
The challenge
What had to be true
Sebchem Middle East FZE (HQ Jebel Ali, Dubai) needed Zoho CRM fully customized around two interlocking journeys — customers buying chemicals and packaging, and vendors supplying product pricing — without spreadsheet chaos.
- 1
Onboard a complete customer sales journey and vendor production/procurement journey inside Zoho CRM.
- 2
Generate customer quotations from a large shared vendor products database — not one-off price lists.
- 3
When pricing is missing, request prices from the right vendors automatically (not manual email hunts).
- 4
Give vendors a secure way to submit individual or bulk (CSV) pricing that lands in CRM under vendor-linked products.
- 5
Notify procurement when all vendor prices are in, then hand an approved path to sales for customer quotes, confirmation, payment, and delivery.
- 6
Connect a public website/web app so customers and vendors see live CRM progress — not stale exports.
The solution
How we layered the product
Tamooh delivered a deeply customized Zoho CRM, two purpose-built CRM widgets, and an integrated cloud web app with real-time two-way CRM sync for customers and vendors.
Customized Zoho CRM
Modules, layouts, and workflows for customer leads, CRFQs, orders, vendor portfolios, SRFQs, approvals, and vendor-linked product pricing.
Quotation & SRFQ widgets
Build customer quotations from the shared products database; when prices are missing, auto-detect related vendors, generate SRFQs, and email each vendor a portal link.
Customer & vendor cloud app
sandbox.sebchem.com — customers submit leads/CRFQs and track progress; vendors submit pricing (line or CSV), manage portfolios, and see accept/reject outcomes.
Spotlight
SRFQ → CRFQ commercial loop
Procurement and sales stay in one controlled sequence: vendor pricing in, SRFQ completed, procurement approval, CRFQ to sales, auto-generated customer quotation, then confirmation-triggered next steps for payment and delivery.
Context
Missing product price
System
Quotation widget
Experience
Detect vendors → create SRFQ → email portal link
Context
Vendor response
System
Vendor portal + CSV
Experience
Line or bulk pricing stored in vendor-linked products
Context
All prices received
System
SRFQ completion
Experience
Notify procurement → approve → CRFQ to sales
Context
Customer ready
System
Auto quotation + email
Experience
Detailed quote out; confirmation alerts sales for payment & delivery
Capability map
What we shipped
- Fully customized Zoho CRM for sales & procurement
- Customer quotation widget from shared vendor catalog
- Price-gap detection & multi-vendor SRFQ generation
- Vendor email with secure portal pricing link
- Individual product pricing submission
- Bulk pricing via CSV upload
- Vendor-linked products module in CRM
- SRFQ completion notifications to procurement
- SRFQ approval → related CRFQ for sales
- Auto-generated detailed customer quotations
- Customer confirmation → sales payment & delivery alerts
- Two-way real-time CRM ↔ web app sync
- Customer login: leads, CRFQs, orders, live status
- Vendor login: pricing, product portfolio, request outcomes
Results & impact
What changed for the business
- One CRM spine for both customer sales and vendor procurement journeys.
- Quotations built from a living vendor product database instead of disconnected sheets.
- Automated multi-vendor price collection when catalog pricing is incomplete.
- Procurement visibility when all SRFQ responses land — then a clean handoff to sales.
- Customers and vendors operate in a portal that stays in sync with Zoho CRM in real time.
- Faster path from inquiry → priced quote → confirmation → payment & delivery coordination.
Technology stack
Built with
Principles
What kept it stable
- CRM is the system of record for commercial state
- Widgets encode complex quoting rules — not tribal knowledge
- Vendors price in a portal; CRM stores the truth
- Procurement approves before sales quotes the customer
- Two-way sync — portals never drift from Zoho
- Email carries actions (links), not spreadsheets as the process
Keep exploring
More stories
Fitness & Wellness
One member experience across Dubai and Ibiza
Flutter apps, a production Node.js backend, Zoho CRM as system of record, and location-aware payments — N-Genius in Dubai, Stripe in Ibiza — for a multi-brand wellness club.
Tax & Accounting
From fragmented Zoho apps to one operating system
Zoho One implementation for a UK tax-refund firm — CRM customization, Books & QuickBooks, Zoho Sign, Zoho Voice telephony, and website / custom software APIs.
Healthcare
Patient journeys wired to Zoho across clinics
Placeholder case study: appointment intake, WhatsApp reminders, and clinic KPIs on Zoho — replace with approved client story.
Build a similar RFQ & quotation platform
Tell us about locations, systems of record, and payment constraints — we’ll map a delivery plan.
Related: Zoho CRM & Zoho One →Smart Pricing, Exceptional Support
AED250/ Hr
Got A Quick Task?
Hire us for all your quick tasks.
Get an instant estimate for your business automation needs
Get an instant estimate for your business automation needs. Our calculator covers everything from Zoho licensing and implementation to custom development and ongoing support.
Know a business that needs what we build?
Refer them and earn up to 10% of the total project value. No cap, no paperwork.